top of page



Between energy and atmosphere: decoding the fluidum


The term "fluidum" has its roots in the Latin language, where "fluidus" means flowing or streaming. In common usage, fluidum refers to a difficult-to-describe atmosphere, energy or radiance emanating from a place, person or object. It is an immaterial phenomenon, often described as energetic, that has the ability to influence moods, feelings and perceptions.

Fluidum in different contexts


Scientific perspective

In the natural sciences, the term often refers to physical or chemical properties that are related to the flow behavior of substances. Here, the term stands for the flowing, changeable nature of liquids and gases. However, the term is also used in quantum physics and electrodynamics to describe specific states or fields that are characterized by a particular form of dynamics or energy transfer.

Artistic and cultural significance


In an artistic or cultural context, fluidum is used to describe the unique, often difficult to define atmosphere or aura that surrounds a work of art, a piece of music or a literary work. It is what elicits a deep feeling or a strong emotional response from the viewer or reader, without this always being rationally explainable.

The importance of fluid for creativity and innovation


The concept of fluidity plays a central role for creatives and experimentalists. It symbolizes the ability to think outside the box, make new connections and break away from rigid structures. A strong fluidity can inspire, boost the creative process and lead to ground-breaking ideas. It is about consciously shaping and using the energy and atmosphere surrounding a project or work to create something unique.

The Fluidum is more than just a word; it is a concept that invites us to explore the invisible forces that influence our perception and sensation. Whether in science, art or daily life, understanding and sensitivity to the Fluidum can help us have deeper experiences and experience our world in a richer, more meaningful way. By engaging with the Fluidum, we open ourselves to the infinite possibilities it holds and the inspiration it can give us.

bottom of page